Does PepsiCo owe all Americans a free can of Dr. Pepper?
It would seem there was a challenge levied against Guns N' Roses regarding the release of their first album in 17 years by Dr. Pepper and free swill.
The challenge was simple: release a new album before the end of 2008 and everyone in America is entitled to a free can of Dr. Pepper.
Of course, Guns N' Roses released a new album, "Chinese Democracy" last week, which obligated the soft drink giant to make good on its promise. The company placed a coupon on its website for only 24-hours which entitled the bearer to a free can of the soft drink. The outpouring was so great that the company's website crashed leaving many seekers out in the dark and thirsty for revenge.
The band was blamed for PepsiCo's lack of fulfillment, which has now resulted in a legal battle between the two entities.
I think the lesson from this fiasco is simple: be careful what you promise consumers. Some of them will hold you to it.
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